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Service 03 · Marketing & product sites

The site your CMO actually wants.

Next.js, design systems, headless CMS. Lighthouse 90+, real SEO, A/B testing baked in, marketing autonomy on copy. The site you'd build if you had a senior product team for it.

Book an intro call→See work

What's included

What the service consists of.

01

Design system → code

Not 'we'll build from the Figma'. Tokens, components, docs. Marketing extends it without a developer in the loop for every change.

02

Speed and SEO on day one

SSR/SSG, image optimisation, subsetted fonts, structured data. Lighthouse ≥ 90 on mobile, not 'we'll fix it later'.

03

Headless CMS

Sanity / Strapi / Contentful — your team edits content in a real editor, not via PR. Preview modes, drafts, scheduled publishing.

04

Real interactivity

Calculators, configurators, customer portals, live data. Not just a glorified PDF.

05

Accessibility & UX polish

WCAG AA, focus states, ARIA, keyboard nav. Mobile-first, not an afterthought.

06

Analytics & experiments

GA4, event model, A/B tests via PostHog or VWO. You see what works, not what's prettier.

How we work

Five steps.

  1. 01

    Strategy & IA

    Positioning, audience, sitemap, offer. One document before any design.

  2. 02

    Design system

    3 directions → pick one → tokens, components, prototypes of key screens. In code, not Figma.

  3. 03

    Build

    Weekly sprints. Every week a live staging you can poke at.

  4. 04

    Content & SEO

    Migration, meta, OG, sitemap, robots, 301s from the old site.

  5. 05

    Launch & support

    Blue-green release, 48h monitoring, then support hours and campaign-driven features.

Tools for the job

  • Next.js 16 · React 19
  • Tailwind 4 · TypeScript
  • Sanity · Strapi · Contentful
  • Vercel · CloudFront
  • GA4 · PostHog · VWO

FAQ

What people usually ask.

WordPress is fine for purely editorial sites. If you need real interactivity, customer accounts, calculators, real speed, or non-standard CMS — Next.js is faster to maintain long term.

Yes. From $8K, 2–4 weeks. Built on a design system so you can scale without a rewrite.

SSR/SSG, mobile-first, sitemap, structured data, OG, speed. We don't promise rank #1 in a month — we promise a clean technical base content strategy can land on.

Fine. Technical review of the mocks, design tokens separately, then code. If the Figma was 'eyeballed' — we tighten the design system together.

Want to discuss the build? We reply within a business day.

Book an intro call →